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Speed Up Your Site!

Site speed is an increasingly important issue for algorithms. They want to deliver sites that provide the very best customer experience, and site speed is a big part of that. Now I’m not talking about figuring out how to improve your site download time by a few fractions of a second, but rather taking care of the big wins.

As your site gets faster and faster, you soon experience diminishing returns — you have to balance time spent improving the speed with the related gain. But if you’ve never done anything to optimize your site for speed, there is a good chance that a few good tweaks here or there could give you a substantial boost.

Your first goal is to simply ensure that there is no uncomfortable wait for your pages to load. As long as the delay from clicking on a page to it loading is bothersome, it needs to be fixed.

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